Resources

Everything to measure ads better

Guides, calculators, and reference material for getting attribution right, whether or not you ever use Trakt.

Guides

Practical, in-depth walkthroughs.

Why the numbers never match, and how to fix measurement without a data team.

The quiet failure that blinds Smart Bidding, and five ways to catch it.

No account needed.

Work out return on ad spend from revenue and cost.

Find the ROAS you need to stop losing money.

Cost to acquire a customer, laid out clearly.

Estimate customer lifetime value.

Build consistent, clean campaign links.

Learn the concepts and keep up.

Plain-language definitions across attribution, tracking, and metrics.

Writing on attribution that works, from the people who build it.

What is new in Trakt, newest first.

Connect a store, run Trakt in shadow mode, and compare it against your ad account before you change a thing.