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Trakt vs Hyros

Both do first-party attribution and push conversions back to the ad platforms. The difference is fit: Trakt is store-native for Shopify and WooCommerce, lets you preview every conversion before it is sent, and starts free instead of premium sales-led pricing.

Trakt Hyros
Built for Ecommerce and lead-gen businesses running Google and Meta who want their real conversions back in the ad platform. Info products, coaching, and high-ticket advertisers, plus ecommerce, typically at higher ad spend.
Setup One Shopify app or one WooCommerce plugin, plus a one-code connect. No changes to your ads. A universal tracking script installed across your funnel and pages.
Server-side push Google Ads offline conversions and the Meta Conversions API, sent from our servers with the click id and deduplicated. Server-side conversion tracking to the major ad platforms.
Evaluate before going live Shadow mode builds the exact payload for each platform and logs it without sending, so you verify every conversion before your ad account is touched. Onboarding is guided by their team.
Sales and call funnels Call funnels, forms, and CRM or pipeline events attributed alongside ecommerce orders. Call and lead tracking is a core strength.
Pricing Free to start in shadow mode; paid plans quoted to your ad spend and store count. Premium, sales-led pricing aimed at higher-spend advertisers.

Trakt is the better fit if

  • You run Shopify or WooCommerce and want conversion recovery without a heavy custom install.
  • You want to see exactly what would be pushed to Google and Meta before anything is sent.
  • You want ecommerce and sales-funnel attribution in one account without enterprise pricing.
  • You value a transparent, checkable methodology over a black box.

Hyros is the better fit if

  • You are a high-spend info-product or coaching advertiser and want the specific Hyros AI and ecosystem.
  • Your funnel is spread across many non-ecommerce pages that a universal script fits better.
  • You are already invested in Hyros and its onboarding for your team.

Comparison based on publicly available information and our own use of Hyros. Product features change; check Hyros's site for their current details.

See what your ad platforms are missing.

Connect a store, run Trakt in shadow mode, and compare it against your ad account before you change a thing.

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