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Northbeam is a measurement suite built for larger DTC brands: multi-touch, media mix modeling, incrementality. Trakt does a narrower job deeply, recovering the conversions your pixel missed and pushing them back to the ad platforms, across ecommerce and sales funnels.
| Trakt | Northbeam | |
|---|---|---|
| Built for | Ecommerce and lead-gen businesses that want their real conversions back in the ad platform. | Larger DTC ecommerce brands that want a measurement suite: multi-touch, media mix modeling, and incrementality. |
| Core job | Recover the conversions your pixel missed and push them back to Google and Meta so bidding optimises on all your revenue. | Measure and model marketing performance across channels with statistical rigour. |
| Setup | One Shopify app or one WooCommerce plugin, plus a one-code connect. | A data and pixel implementation across your stack. |
| Platforms | Shopify and WooCommerce under one account. | Ecommerce-focused, with broad ad and data integrations. |
| Sales and call funnels | Call funnels, forms, and CRM or pipeline events attributed alongside orders. | Focused on ecommerce measurement, not sales-led funnels. |
| Complexity | Straightforward attribution and conversion recovery you can act on the same day. | A richer, more analytical platform with a steeper learning curve. |
Comparison based on publicly available information and our own use of Northbeam. Product features change; check Northbeam's site for their current details.
Connect a store, run Trakt in shadow mode, and compare it against your ad account before you change a thing.