Ad attribution for WooCommerce & Shopify
Google Ads says 12 sales. You made 47. Trakt finds the other 35.
First-party attribution that recovers the conversions your ad platforms missed and pushes them back into Google and Meta.
Connects to
Trakt connects to Google Ads, Meta, Microsoft Ads, TikTok, Shopify, WooCommerce.
How it works
Attribution is a trust-me category. Here is exactly what we do.
Three steps, no black box. If our numbers disagree with your ad platform, you should be able to say why.
Capture the click, first-party
A pixel on your own domain records the click id (gclid, gbraid, fbclid, msclkid, ttclid) and ties it to a visitor and a session that survive ad blockers and third-party cookie loss.
Join the order to the session
The order arrives server-side, straight from WooCommerce or Shopify. Trakt matches it to the browsing session that earned it, so revenue lands on the campaign that actually drove it.
Push the conversion back
Recovered conversions go back into Google Ads and Meta from our servers, with the click id attached. Smart Bidding finally optimises on all of your revenue instead of the slice the browser managed to report.
What you get
Built for stores that actually buy ads.
WooCommerce and Shopify
One plugin or one app. Run both storefronts under a single account and see them side by side.
Refund-aware revenue
Refunds reverse against the campaign that earned the sale, so ROAS reflects the money you kept rather than the money that came back.
Shadow mode before you go live
Trakt builds the exact payload it would send to Google and Meta and logs it without sending. Read it, check it, then switch on. Nothing is written to your ad account until you say so.
Use cases
Choose how you sell.
The mechanism is the same; what Trakt tracks changes with your funnel. Pick the one that fits.
SaaS & software
You sell software, AI, and "as a service" products
Track: Demos, Free trials, Subscriptions, MRR, LTV
Learn moreE-commerce
You sell physical goods
Track: Orders, Add to cart, ROAS, Refunds, LTV
Learn moreCall funnels
You sell through call bookings and sales calls
Track: Calls booked, Show rate, Close rate, Pipeline
Learn moreInfo & education
You sell courses, coaching, and communities
Track: Funnels, Checkouts, Rebills, Refunds
Learn moreWe built this because we needed it.
Trakt came out of an ad agency, not a boardroom. We were spending real money on Google and Meta for ecommerce clients, watching Smart Bidding optimise against conversion data we knew was incomplete, and paying enterprise prices for attribution that still couldn't tell us which campaign paid for itself. So we wrote our own. It runs our clients' accounts today.
See what your ad platforms are missing.
Connect a store, run Trakt in shadow mode, and compare it against your ad account before you change a thing.