You run the ads for clients
Trakt was built inside an ad agency, for an ad agency. Run every client under one account, tie each order back to the click that earned it, and feed the ad platforms the whole revenue picture, so the campaigns you manage optimise on real money and your reporting holds up in the QBR.
Add each client as its own workspace with its own store, ad accounts, and tracking. Switch between them without logging in and out, and keep the data cleanly separated so one client never sees another.
When a client asks why your numbers disagree with Google, you can answer. Trakt shows the click id, the session, and the order behind every attributed sale, so ROAS is a number you can stand behind rather than a black box.
Recovered conversions go back to each client's Google and Meta accounts server-side, with the click id attached. Smart Bidding optimises on the sales the browser pixel dropped, which is where the wasted spend usually hides.
Run Trakt in shadow mode on a new client for a week. Show them how much revenue their pixel is missing before you change a single campaign. It is the easiest pitch in the room.
What you can measure
Connect a store, run Trakt in shadow mode, and compare it against your ad account before you change a thing.