Free tool
Tag your campaign links so every click is attributed correctly. Fill in the fields, copy the URL, and paste it into your ad or email. No sign-up.
The page you are linking to.
Where the traffic comes from: google, facebook, newsletter.
The channel type: cpc, email, social, banner.
The specific campaign or promo.
Paid keyword, for search campaigns.
Distinguishes ads or links pointing to the same URL.
Your campaign URL
A UTM parameter is a tag you add to the end of a link so analytics and attribution tools know where a click came from. When someone clicks a tagged link, the parameters travel with them to your site, and your reporting can group the visit by source, medium, and campaign instead of lumping it under "direct" or "unknown".
There are five standard UTM parameters:
utm_source names the origin, like google or newsletter.
utm_medium is the channel type, like cpc or email.
utm_campaign is the specific campaign. utm_term holds a paid keyword,
and utm_content distinguishes two links that point to the same page.
UTMs are case-sensitive and free-form, so Facebook, facebook, and
FB become three different sources in your reports. Pick a convention, lowercase
everything, use underscores instead of spaces, and stick to it. Messy UTMs are one of the most
common reasons attribution reports do not add up.
A UTM tells your analytics where a visit started. It cannot tell Google or Meta which clicks became sales, and it disappears the moment a shopper clears cookies or switches devices. Trakt captures the click first-party and reports the resulting conversion back to the ad platform server-side, so the campaign you tagged gets credit for the revenue it drove, not just the visit. See how it works.
Connect a store, run Trakt in shadow mode, and compare it against your ad account before you change a thing.