Server-side tracking

Google Ads offline conversion tracking

Trakt uploads your real sales to Google Ads with the gclid attached, on the right delay and deduplicated, so Smart Bidding optimises on revenue the browser tag never captured.

The sales your Google tag misses

The Google Ads conversion tag fires in the browser, so it loses conversions to ad blockers, cookie limits, and orders that complete off-page or after a call. Offline conversion import sends the sale to Google from your server instead, tied to the original click. It is the difference between Smart Bidding optimising on a fraction of your revenue and optimising on all of it.

  • Purchases and closed deals uploaded with the gclid, gbraid, or wbraid
  • Enhanced conversions with hashed customer data for extra match coverage
  • Uploaded on a delay so the click has registered, avoiding TOO_RECENT errors
  • Deduplicated on order id, so it never double-counts against your tag

Beyond ecommerce

Built for call and lead funnels too

Offline conversions are how a call-driven or lead-gen business teaches Google what a good click looks like. When a deal closes in your CRM days after the click, Trakt uploads that closed revenue as the conversion, so bidding chases buyers instead of form fills.

See the conversions before they upload.

Shadow mode logs the exact offline conversion Trakt would send to Google Ads, so you verify every one before it goes live.

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