Marketing attribution software
Most attribution tools tell you which ad worked and stop there. Trakt tells the ad platform too, sending your real conversions back to Google and Meta so bidding acts on the truth.
Knowing that a campaign drove revenue is useful to you. It is useless to Google and Meta unless they can see it, and their browser pixels miss a third or more of it. Trakt closes that loop: it attributes the sale first-party, then reports it back to the ad platform server-side, so Smart Bidding optimises on your real numbers rather than the fraction the browser captured.
Trustworthy by design
The customer journey view shows every touch, in order, with its source. If Trakt disagrees with your ad platform, you can point at exactly why.
Preview every conversion Trakt would push before anything reaches your ad account. Evaluate it against your own numbers first.
Refunds reverse against the campaign that earned the sale, so reported ROAS reflects the money you kept.
Origin and last-click are tracked separately, so a retargeting ad cannot quietly take credit for a customer another campaign won.
Connect a store, run Trakt in shadow mode, and compare it against your ad account before you change a thing.