Klaviyo attribution with Trakt

Beyond email revenue in a vacuum

Klaviyo tells you what your flows and campaigns earn. It does not tell you which ad brought that buyer in, or feed the sale back to the platform that won them. Trakt ties the ad click to the Klaviyo subscriber and the eventual purchase, so you can see the true acquisition source behind your email revenue.

• Ad click tied to the subscriber and their first and repeat orders
• Acquisition source visible behind Klaviyo revenue
• Purchases pushed back to Google and Meta server-side
• Refund-aware, so returns reverse against the right campaign

How it fits

Klaviyo owns the email, Trakt owns the attribution

Trakt sits alongside Klaviyo, not in place of it. Keep running your flows and campaigns; Trakt handles the first-party tracking and the server-side push so the ad platforms optimise toward the customers your email program then retains and grows.